Black Hat Is Back 2 – Evil and Nasty SEO Tactics Revealed
Black Hat Is Back 2 : The Evil and Dark Side of Search Engine Optimization
It doesn’t take a rocket scientist to comprehend that the main goal as a webmaster is to show up as high up in the search engine results pages as possible. Knowing Google is so smart, what is the possibility that an average web enthusiast can appear at the top in the SERPS? Is there a method to give yourself an advantage over others that aren’t “in the know”
The solution to this million dollar question ultimately relies on which market you are trying to get into – naturally if the market you are entering is highly saturated, the most targeted phrases will have been already optimized by your competition and it will be very difficult to appear on the first page.
However, the search engines are definitely not perfect. I’m sure you’ve experienced many times where you’ll enter a keyword to look for and the results are totally garbage – and out of these first ten results, perhaps only 1 or 2 are actually relevant to what you’re looking for. It’s undoubtedly frustrating if you’re always hammering the back button to re-enter your search (Which Google now takes into consideration by the way – the bounce rate of a website can actually be determined based on how quick someone clicks the back button after arriving on your page.)
Logic would then dictate, if you are serving up useful information that is highly related to the search keyword your visitor is searching for, then your “bounce rate” should obviously be less
Now despite all the above-board or “white hat” methods available, there have been some nasty webmasters who have managed high rankings in the search engines using sneaky tactics which are known as “spamdexing” – or Black Hat SEO If you are able to artificially raise your position in the SERPS by using techniques which are not considered “white-hat”, then you are implementing some sort of Black Hat SEO method – even if it’s as simple as creating an inbound link from another site that you own. Is it sneaky and/or evil to outrank OTHER people’s pages which are actually more related than yours? Absolutely. Is this a common practice amongst webmasters? Absolutely!
Google, however, is really clamping down on some of these “old school” methods of manipulating the search engines. Some of these techniques include, but are not limited to:
Meta-Tag Stuffing:
Using keywords in the Meta tags more than once and/or using phrases that are unrelated to the site’s content.
Keyphrase Stuffing:
This involves the practice of overusing a word to increase the amount of times the keyword appears on a page. Most modern search engines now have the ability to analyze whether the frequency is above normal level.
Invisible or Hidden Links:
When a webmaster creates multiple sites on the same or similar topic and links them all together through invisible links. The multiple sites may or may not have unique content, in most cases they do not.
Hiding Text:
Hiding text (targeted keywords) on a page in order to increase a keywords frequency but placing the text where a typical visitor will not see it. In most cases, this is simply achieved by making the text the same color as the background color of the page ie. White words on a white background.
Link Spamming:
Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at various hosting accounts that all link to one another. This is the most common form of Black Hat SEO techniques.
Cloaking:
This technique involves showing visitors and search engines different versions of a page.
Each of the above techniques is a type of Spamdexing or Black Hat SEO, and will usually get sneaky webmasters who utilize them to use kicked out from the search engine or “sandboxed” – which is a fancy word for being delisted from the main search results. Not the best thing to happen as a webmaster. One of the most aggressive marketers out there is Howie Schwartz and his teachings are documented in a video series called Black Hat Is Back 2.
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